TV advertising
Posted: May 6th, 2019, 2:49 pm
In the Philadelphia market I've seen bookends for Aldi (specials), Giant (every day low prices / Bonus Buys / official partner of the Phillies).
Via a column in RadioINK:
Via a column in RadioINK:
No sign of ACME yet.by using Scarborough, you can determine what percentage of your market is consuming the bulk of television. The example I created showed that nearly one-third of the market watched less than ½ hour of broadcast TV per week. In other words, no amount of TV advertising will impact – or reach – this portion of the population.
The first question many may ask is, who are these non-viewers and how do they differ from the rest of the population? There is a massive amount of national data that shows that they are younger and more affluent than the general population.