JCPenney remodels store into new concept

Predicting the demise of Sears & Kmart since 2017!
Alpha8472
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Re: JCPenney remodels store into new concept

Post by Alpha8472 »

The JCPenney at Sunvalley Mall is also receiving this decor supposedly. I will check in to see how it is coming along. I am eager to see it in person.
Super S
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Re: JCPenney remodels store into new concept

Post by Super S »

JCPenney is starting to run commercials which are using the traditional logo in the updated font.
Alpha8472
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Re: JCPenney remodels store into new concept

Post by Alpha8472 »

I saw the remodeled JCPenney at Sunvalley Mall. It was not the new prototype. They repainted, replaced some carpeting, rearranged, but did nothing major. It looks almost worse than before. Before it had the store within a store areas, now it just looks like a standard JCPenney from 15 years ago. The top floor added a home department which is a relocation of the Home Store that was a separate building down the street. There was a tiny Disney toy area, but it was only a few short aisles and the selection was terrible.
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