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Coca-cola discontinuing Odwalla brand

Posted: July 2nd, 2020, 12:27 pm
by SamSpade
I know this isn't actually a store, but seems like a significant development for grocers and convenience retailers.
https://www.msn.com/en-us/foodanddrink/ ... r-BB16e4ZY
Coca-Cola has been assessing Odwalla's business for the last several years, according to a company spokesperson, who added that the decision to discontinue the brand is not directly related to the coronavirus pandemic.
This allows them to eliminate refrigerated trucking.

Re: Coca-cola discontinuing Odwalla brand

Posted: July 2nd, 2020, 12:52 pm
by jamcool
Yet they now own Fairlife, which is a refrigerated dairy product

Re: Coca-cola discontinuing Odwalla brand

Posted: July 2nd, 2020, 5:33 pm
by submariner
Interesting, but I don't think Odwalla has ever had the market penetration that Pepsico's Naked brand has enjoyed (ironically enough).

Yes, There's a blue joke in there. You're welcome.

Re: Coca-cola discontinuing Odwalla brand

Posted: July 2nd, 2020, 6:14 pm
by storewanderer
Coke struggles with sub-brands of non-sodas. How many times will they attempt to get a Seltzer brand going before they can finally get one that works? Aha is another joke that will fail.

Sorry to see Odwalla go- I liked the product.