Krispy Kreme Selling Soft Serve

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Alpha8472
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Krispy Kreme Selling Soft Serve

Post by Alpha8472 »

The company is selling Original Glaze Soft Serve at select locations. How do you flavor soft serve like a donut?

You can get the soft serve in a waffle cone, cup, or as part of a shake. They have 3 flavors of soft serve: Original Glazed, Strawberry Iced Sprinkles, and Chocolate Iced. There are 7 flavors for the shakes.

Are they trying to become another Dairy Queen?
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Re: Krispy Kreme Selling Soft Serve

Post by storewanderer »

Alpha8472 wrote: June 26th, 2022, 3:03 pm The company is selling Original Glaze Soft Serve at select locations. How do you flavor soft serve like a donut?

You can get the soft serve in a waffle cone, cup, or as part of a shake. They have 3 flavors of soft serve: Original Glazed, Strawberry Iced Sprinkles, and Chocolate Iced. There are 7 flavors for the shakes.

Are they trying to become another Dairy Queen?
This was something they tested in the past, 10-15 years ago, and went nowhere. I am surprised they are trying it again. That soft serve might taste good though... that does sound kind of good.

Before they were going to try something where they served a donut and put ice cream on top of it (vanilla I assume), sort of like a brownie sundae but with a donut instead of a brownie. Not sure that idea ever went anywhere.
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Re: Krispy Kreme Selling Soft Serve

Post by buckguy »

Alpha8472 wrote: June 26th, 2022, 3:03 pm The company is selling Original Glaze Soft Serve at select locations. How do you flavor soft serve like a donut?
Probably lot of corn syrup as the sweetener, like their donuts and something like malt flavoring to make it taste a little doughy. Most likely this will go into locations with a lot of tourists or other people who will make an impulse purchase like this.

Some of those locations seem to be the kind that have been slow to bounce back. The one nearest to me relies a lot on the tourist trade and although tourists have been coming back to DC, it hasn't been the student groups and others that usually stop at KK---they rarely have customers. In contrast, the places that serve locals like the bakery across the street are doing just fine. The KK at National Harbour, which relies on conferences, tourist buses as well as locals has never reopened.
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Re: Krispy Kreme Selling Soft Serve

Post by storewanderer »

buckguy wrote: June 27th, 2022, 5:08 am
Probably lot of corn syrup as the sweetener, like their donuts and something like malt flavoring to make it taste a little doughy. Most likely this will go into locations with a lot of tourists or other people who will make an impulse purchase like this.

Some of those locations seem to be the kind that have been slow to bounce back. The one nearest to me relies a lot on the tourist trade and although tourists have been coming back to DC, it hasn't been the student groups and others that usually stop at KK---they rarely have customers. In contrast, the places that serve locals like the bakery across the street are doing just fine. The KK at National Harbour, which relies on conferences, tourist buses as well as locals has never reopened.
There is no corn syrup in Krispy Kreme's original glazed donut. There is sugar... lots of sugar...

They opened an over the top flagship unit at Fisherman's Wharf in San Francisco that had crazy high pricing (something like 2.29 per donut) and closed it during COVID and are not returning. That was the franchisee WKS.

I think they have tried to create a novelty product at a very high price and this is not a product the "everyday buyer" of donuts goes and buys. It is something the tourist, family who buys donuts once a month, etc. goes after.
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