Crazy about retail.
https://www.retailwatchers.com/
We should have some humor with the name Mondelez, they do in Russia.Brian Lutz wrote: ↑October 1st, 2022, 10:03 am Still a better spinoff name than Mondelez. That name was horrible from the start, and remains horrible now.
I don't understand why Kraft just didn't change the name of the snack foods / confectionary business to Nabisco. Most of the popular products are branded as Nabisco anyways. Then they wouldn't have that silly Mondelez name.storewanderer wrote: ↑October 1st, 2022, 11:08 amWe should have some humor with the name Mondelez, they do in Russia.Brian Lutz wrote: ↑October 1st, 2022, 10:03 am Still a better spinoff name than Mondelez. That name was horrible from the start, and remains horrible now.
What is funny is I learned of the rename to Mondelez when I was in some store that lists the name of the DSD vendor on the shelf tags. The tags were changing from Nabisco or whatever to Mondelez. At first I thought we got a new local vendor for the products.
Mondelez is the corporate name but it's not used as a brand for products. The products are still Nabisco, Oreo, Cadbury, or whatever. Unlike Kraft, which is both the corporate name and the brand name, Mondelez is not seen by customers unless they read the fine print. It's kind of irrelevant what name they use for the company if each product has its own brand name.arizonaguy wrote: ↑January 14th, 2023, 5:33 am
I don't understand why Kraft just didn't change the name of the snack foods / confectionary business to Nabisco. Most of the popular products are branded as Nabisco anyways. Then they wouldn't have that silly Mondelez name.
Some of their products have a Mondelez logo on the back of the package. It isn't fine print, it is pretty large and noticeable. Larger print than any of the nutrition fact chart is, for instance.HCal wrote: ↑January 18th, 2023, 4:38 pmMondelez is the corporate name but it's not used as a brand for products. The products are still Nabisco, Oreo, Cadbury, or whatever. Unlike Kraft, which is both the corporate name and the brand name, Mondelez is not seen by customers unless they read the fine print. It's kind of irrelevant what name they use for the company if each product has its own brand name.arizonaguy wrote: ↑January 14th, 2023, 5:33 am
I don't understand why Kraft just didn't change the name of the snack foods / confectionary business to Nabisco. Most of the popular products are branded as Nabisco anyways. Then they wouldn't have that silly Mondelez name.