I agree. This deal has not been presented very clearly as to what is going on, what they plan to do, etc. I don't know why they are not more up front with their plans (maybe they are still trying to figure out their plans?).pseudo3d wrote: ↑November 17th, 2022, 12:24 am
I felt that when Albertsons wanted to buy Safeway they were pretty upfront about they wanted and how they could use this to their advantage and how the new divisions would be laid out.
In comparison, Kroger and Albertsons seem rather vague on what they want to do and how they intend to do it. They could start sorting out how the divisions worked...maybe combine the Mississippi Kroger stores with the Louisiana Albertsons (in fact, I believe some of those Kroger stores actually started out as Albertsons stores in the Houston division), make a "Gulf Coast" division...maybe that SpinCo could have whole chains, like having QFC or Randalls. Sure, Kroger might peel off a few of the best stores from the divisions, but it would help sell the concept, that SpinCo is a real company with real brands that has hope for the future, not some trash barge with brands on borrowed time that will be sold off or closed the minute the deal closes.
Of course, I can imagine that Kroger is very reluctant to sell off any of its brands, even if it gains much more in the process. If Ralphs got booted to SpinCo, for instance, even if the "best" stores were converted to Vons (which Kroger would own), that name could be used as well with converted Safeway/Albertsons/Fry's stores that get divested. However, Kroger is obviously not going into this process willing to throw a few of its own brands out to get...well, basically NorCal, Jewel-Osco, and the Northeast. It brings to mind how American Stores was forced to sell Alpha Beta (which, of course, eventually got rebranded to Ralphs) in order to buy Lucky...but that whole process came at a horrific cost, and if American Stores knew what they would sacrifice just to have Lucky, they probably wouldn't have bothered.
If Albertsons (Cerberus) is looking to make some cash and Kroger is looking to expand, selling off Mid-Atlantic and Shaw's/Star Market would not be an issue at all.
Meanwhile they have state attorney generals suing to stop the special dividend, politicians who have no business experience or knowledge of the grocery business claiming the merger will hurt consumers with zero merit to their comments, unions against the merger, and at this point the opposition forces are just getting stronger and stronger due to a lack of clear communication about this merger, its actual plans, etc.
Kroger should buy the parts it wants of Albertsons and integrate those parts into Kroger. Whole divisions. And let the other divisions be- as they are- not gutted of their best stores, not gutted of their associated manufacturing or distribution, etc. I suspect the "whole hog" approach is easier to get Cerberus paid and out in a timely manner- yet they did this SpinCo thing which Cerberus will continue to control.
So what is the difference between doing SpinCo and just keeping a block of stores under the Albertsons Companies Inc.?