Raleys ONE- $20 off $60- Roseville and El Dorado Hills
Posted: November 5th, 2022, 1:09 pm
This week Raleys has 3 separate ads for ONE: Reno has an ad (no basket coupon...), Roseville has an ad with the $20 off $60 coupon, and El Dorado Hills has an ad with the $20 off $60 coupon.
They print a separate ad for Roseville with "come check us out" language being it is the new store and then for El Dorado Hills with "we heard you El Dorado Hills" about adding back various conventional products.
$20 off $60 is a huge discount for a grocery store to give, that basically gives away the entire margin on a basket (33%). This is approaching as bad as Amazon Fresh.
Prior to a couple months ago there was a single ad published for all of the ONE Stores.
https://www.raleys.com/weeklydeals
Truckee ONE has no ad (changed sometime this year that they stopped participating in the ad, but it does run basically all of the specials in these ads I've ever gone into Truckee looking for... so I am not sure why the ads say it doesn't participate).
Based on this it would appear Reno and Truckee must be performing at a level that does not necessitate a $20 off $60 coupon. I think that may be the case for Truckee.
Or they have given up on Reno entirely and don't even want to lose margin dollars with a $20 off $60 coupon on this lost cause format at this point. Should have converted it back to standard Raleys last month to capture the important holiday sales period. Could have been back up to some $1 million+/week sales volumes again with the Reno store during the holiday if they had done that. Too bad. They'll be very lucky to do half that on their best week during the holidays with the ONE format.
They print a separate ad for Roseville with "come check us out" language being it is the new store and then for El Dorado Hills with "we heard you El Dorado Hills" about adding back various conventional products.
$20 off $60 is a huge discount for a grocery store to give, that basically gives away the entire margin on a basket (33%). This is approaching as bad as Amazon Fresh.
Prior to a couple months ago there was a single ad published for all of the ONE Stores.
https://www.raleys.com/weeklydeals
Truckee ONE has no ad (changed sometime this year that they stopped participating in the ad, but it does run basically all of the specials in these ads I've ever gone into Truckee looking for... so I am not sure why the ads say it doesn't participate).
Based on this it would appear Reno and Truckee must be performing at a level that does not necessitate a $20 off $60 coupon. I think that may be the case for Truckee.
Or they have given up on Reno entirely and don't even want to lose margin dollars with a $20 off $60 coupon on this lost cause format at this point. Should have converted it back to standard Raleys last month to capture the important holiday sales period. Could have been back up to some $1 million+/week sales volumes again with the Reno store during the holiday if they had done that. Too bad. They'll be very lucky to do half that on their best week during the holidays with the ONE format.