New change (at least for Albertsons and Safeway brands, haven't tried to cross-check all the others):
URL backup in case that "insert any video" link doesn't work:
Facebook.com/albertsons
Now they are going for
Sincerely,
Albertsons
or
Sincerely,
Safeway
Even updating their logo in the circle on Instagram or Facebook with that... shrinking the perfect Safeway S (weird, they figured this out well before the current era of logo edits) or Albertsons clover leaf.
It does seem to be a continued emphasis on the specialty departments (cake bakery especially), which of course, not all competitors have or can compete on the same level with providing.