Re: QFC is EXPENSIVE
Posted: November 17th, 2023, 7:41 pm
It is possible QFC won't be the brand they use on divested stores but I have to think given they negotiated for the name they plan to use it... If they have fair prices when they make a first impression to the customers in Spokane, Anchorage, Medford, Boise, or various Portland suburbs it may work out okay. Plus I suspect the QFC name to be used in all "non-Albertsons" states as well like Nevada, New Mexico, Louisiana, and Texas. To that point the odd detached territory they get to use the Albertsons banner in strikes me as questionable at best and I am not sure it makes sense to use that banner in odd detached random states. Would it be better to literally rebrand everything to QFC and get a consistent marketing message going? QFC won't have baggage in SoCal or Phoenix, few will know what it is, if it executes correctly. We see how that all worked out for Haggen.
With that said isn't it ironic the solution for this merger is to take a tiny OR/WA primarily Seattle/Portland chain QFC and appear to run it on a significant expansion into various far flung states/territories. That sounds a lot like Haggen.
With that said isn't it ironic the solution for this merger is to take a tiny OR/WA primarily Seattle/Portland chain QFC and appear to run it on a significant expansion into various far flung states/territories. That sounds a lot like Haggen.