Wow. I found photos online from September. I suspect in house this would be the fresh for everyone decor as that is their current slogan and what you see behind the checkstands walking out.ClownLoach wrote: ↑February 10th, 2024, 12:48 am Maybe this is an especially bad application of it, but really they took what was always a very nice store (even though it mysteriously was only signed as FF) and made it feel a thousand times worse. It gets like a negative 10 on a scale of 1 to 5. Really that bad. Even worse remodel than that Menifee store. Probably the worst grocery remodel I've seen in a decade.
I also do not care for it and the flooring in this location looks especially bad. My dad always says people do not notice ceilings or floors in a store, maybe he is right. I do not understand all the paint with applied borders, faux wood on aisle marker toppers, and even in produce.
The one sign that's kinda fun from the photos I saw was the "Experience the Fresh Fare" at the front of produce, but I don't even get why what looks like a mainline grocer with a bit more Asian produce than most has this branding. Also, I think any graphic designer would cringe at how many type faces and colors and sizes are being used in this decor.
I know it probably seems dated, sort of like Safeway's "Ingredients for Life," but I really felt that QFC, Fred Meyer food departments, Smith's Marketplace in Millcreek UT, and Ralph's (where it started) all looked nice in the "Northwest Best/Fresh Fare/etc." lighting and perimeter decor.