Retail Watchers

I'm in my 2nd year of membership at Thrive Market. I enjoy many of their private label products. Anyone else here order from Thrive Market? I think it's great option for people. What do you think of their business model?

I signed up for their free trial several years ago. Frankly, I wasn't impressed. Selection wasn't great and prices weren't competitive. I suppose it works for certain people, but I prefer to go to physical stores.