storewanderer wrote: ↑June 11th, 2020, 9:11 pm
The location in Reno is so mismerchandised, and it goes beyond what the local store management is or isn't doing. The department size allocations got all screwed up when they consolidated the former 100k square foot freestanding "home store" that was across the street back into the main mall store.
I actually think their mall stores are too big. I've been into some smaller JCP Stores (25-45k square feet) and those stores seem to have what I'd call "more relevant merchandise" and a decent focus on basic type products, and less junk vs. what I see sprawling over a 100k-150k square foot two floor box since there simply isn't room for all the junk. Given the smaller store size they seem to also be maintained in a neater and more orderly fashion.
But then the issue with smaller size stores is you end up with something basically equivalent to a Stage Store and Stage is currently liquidating so I am not sure that format is a viable concept either.
JCP still acts as if they know what they are doing and have some sort of strong merchandising and breakthrough products and unicorns and rainbows and all that. Sears/Kmart has acted like and been a zombie now for quite a while. But I question how effective what JCP is doing is. So with that thought, is the result really the same as Sears (nobody buying much of anything from them... despite their efforts and superior than thou attitude)?
I will agree that JCPenney has some stores that are way too big, some of which were built in the days when JCPenney was more focused on hardlines. It's hard to merchandise properly with 150K-200K square feet of mostly clothes, and a few of these stores would probably be better off by scaling back or closing levels on multi level stores. A few stores in the Seattle area give off this vibe, such as Southcenter and Tacoma Mall. What I don't get is how, with all that extra space, some areas just feel cramped with racks too close together etc.
With that said, some of the smaller stores, while more organized, are not particularly well stocked. A good example is the approx. 50,000 square foot store in Kelso, WA which has big open spaces in the not very well stocked men's department. A lot of how well the stores are kept has to do with the level of staffing.
The best looking JCPenney stores I have been to are the newer standalone units, which are more relevant to the times and are simply laid out better.