Just saw this over lunch today - Belk released a new wordmark / identity and will be rolling it out in 60 stores by year end and the rest of their 305 stores by 11/2011. Its the first major update to the wordmark in 43 years and going to cost upwards of $25M just to change out the existing signage
Article with the new logo:
http://www.ajc.com/business/belk-rebran ... 59268.html
I'd sure love to get my hands on one of those giant channel letter B's...
Belk's Dept Store rebranding
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submariner
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krogerclerk
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Re: Belk's Dept Store rebranding
Haven't yet received a card with the new logo, but the bills have the new logo. Due to being smaller, the l and k are very close together appearing to read bek.
