Retail Watchers

Just saw this over lunch today - Belk released a new wordmark / identity and will be rolling it out in 60 stores by year end and the rest of their 305 stores by 11/2011. Its the first major update to the wordmark in 43 years and going to cost upwards of $25M just to change out the existing signage

Article with the new logo:
http://www.ajc.com/business/belk-rebran ... 59268.html

I'd sure love to get my hands on one of those giant channel letter B's...

The new logo reminds me of The Partridge Family for some reason...

Haven't yet received a card with the new logo, but the bills have the new logo. Due to being smaller, the l and k are very close together appearing to read bek.

I'm still holding out for a Leggett version:



(Well, what if...)