Major remodels coming to JCPenney stores

Predicting the demise of Sears & Kmart since 2017!
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Brian Lutz
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Major remodels coming to JCPenney stores

Post by Brian Lutz »

http://seattletimes.com/html/businesste ... ulxml.html

The local JCPenney at Bellevue Square is going to be receiving a major remodel soon, and according to the article remodels on 1,100 JCPenney stores are planned over the next couple of years.

Here's a particularly interesting quote out of the article:
Freeman said he tried to persuade Penney to invest in a major overhaul for more than a decade before Johnson came on board in fall 2011. Penney has been at Bellevue Square since 1958, and Freeman said he offered to buy it out of its lease a few years ago.

“We tried for 15 years to give the customer some reason to shop there,” he said. “I don’t mean fancy. I mean just be a good retailer. They hadn’t had a new idea for 15 years.”
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